In 2004, we launched the insurance arm of The Cobra Group, Credico Direct, to represent a well-known, global healthcare insurance company. Directly regulated by the Financial Services Authority (FSA) under Part 4 (permission to sell insurance as an adviser sale), Credico Direct appoints representatives throughout the UK to acquire new customers through residential and event marketing at shopping centres, supermarkets and train stations, as well as through in-branch activity.

We are currently working with one of the leading insurance companies in the UK, increasing their market share through the contribution of 2 percent towards the total enrolments for budget products in 2004; 23 percent in 2005; and 56 percent in 2006. In line with current growth so far in 2007, we are expected to exceed this. To date, we have delivered over 225,000 new client acquisitions, whilst being fully compliant with the relevant FSA regulations. This growth has seen Credico become one of the largest new customer acquisition channels for our client, and we pride ourselves on the procedures, measures and controls that have been implemented throughout the business. Our aim is to acquire long-term customers through a targeted approach, working alongside our client to fully understand their requirements. This success demonstrates the strong partnership we have developed with our client; an approach which has seen the business expand throughout the UK and into different insurance markets.