Human Commercial
Over the years, The Cobra Group plc has developed the unique methodology of the Human Commercial™ in the consumer environment. We believe that the residential, B2B or site location promotion of our clients and services should never be viewed as a simple sale = acquisition equation.
What separates us from the competition is the pride we take in our personal interaction with the customer - we engage each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them, offering total peace of mind. Crucially, every presentation is made in the form of our unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for our clients.
Our innovative approach delivers unparallelled bottom line results to our clients. Any scepticism of our direct sales approach quickly turns to enthusiasm and support from our clients when they discover that our professional, face-to-face channel often significantly outperforms telesales, direct mail - and even print, radio and television advertising.
Field Representatives make full use of the advantage of visual demonstrations, whilst simultaneously addressing immediate questions or concerns.
Our Human Commercial™:
The Cobra Group’s network of contracted marketing companies and field sales teams is coached to collect and report critical field intelligence (i.e. information relating to people in household, preferred payment methods, etc.) Our statisticians and researchers analyse this data for use in programme enhancements, adjustments and modifications. Furthermore, we ensure that we proactively manage your campaigns at all times.
We pride ourselves on being a company that deploys equal opportunities to all recruitment candidates. When recruiting for Field Representatives, our emphasis is on the identification of individuals who have the following personal assets:
Our contracted marketing company network provides genuine opportunities for successful Field Representatives to own their own marketing company, and then to support a region and, ultimately, a country. Each of these individuals is encouraged to develop their own unique company name and logo, in order to encapsulate their own personality and individual approach.
For the customer, we offer value and convenience:
We reach out to the customer’s individual needs
We strive to offer genuine savings and low prices
We interact with the customer, taking the time to answer their questions in a friendly and professional manner
For our clients, we take the headache out of target marketing:
We provide dedicated, highly product-trained and enthusiastic Field Representatives via our network of contracted marketing companies
We deliver large-scale, immediate and localised exposure
We deliver results in a time-critical environment
We are remunerated strictly per new net customer acquisition
We assure cost-effective, quality, volume-driven results
For the sales team, we offer unrestricted career opportunities:
We endeavour to offer ongoing, effective and innovative coaching
We make possible achievement-based promotion and career development
We provide an unrivalled support network and resources
What separates us from the competition is the pride we take in our personal interaction with the customer - we engage each and every individual in a conversation about their needs and requirements to ensure that they are choosing a product that is right for them, offering total peace of mind. Crucially, every presentation is made in the form of our unique Human Commercial™. This human touch translates into effective, quality-driven acquisitions for our clients.
Our innovative approach delivers unparallelled bottom line results to our clients. Any scepticism of our direct sales approach quickly turns to enthusiasm and support from our clients when they discover that our professional, face-to-face channel often significantly outperforms telesales, direct mail - and even print, radio and television advertising.
Field Representatives make full use of the advantage of visual demonstrations, whilst simultaneously addressing immediate questions or concerns.
Our Human Commercial™:
- Presents our client’s brand, in person, to the general public.
- Can be applied to a range of industries.
- Cuts through the ‘noise’ of a crowded marketplace
- Provides positive exposure to a brand and its key messages.
- Enables the Field Representative to respond to the customer’s body language and answer questions.
- Delivers dynamic market feedback to the client.
- Capitalises on the immense power of people selling to people: the human touch is proven to be far more effective than its automated equivalent.
- Reinforces brand awareness, educating the community and delivering services effectively and professionally.
The Cobra Group’s network of contracted marketing companies and field sales teams is coached to collect and report critical field intelligence (i.e. information relating to people in household, preferred payment methods, etc.) Our statisticians and researchers analyse this data for use in programme enhancements, adjustments and modifications. Furthermore, we ensure that we proactively manage your campaigns at all times.
We pride ourselves on being a company that deploys equal opportunities to all recruitment candidates. When recruiting for Field Representatives, our emphasis is on the identification of individuals who have the following personal assets:
- Personal and professional integrity.
- Ambition to fulfil career objectives.
- High levels of personal discipline and conduct.
- A willingness to learn, with an enthusiastic approach to product training and acquisition of new skills.
- Sales attitude and ability.
Our contracted marketing company network provides genuine opportunities for successful Field Representatives to own their own marketing company, and then to support a region and, ultimately, a country. Each of these individuals is encouraged to develop their own unique company name and logo, in order to encapsulate their own personality and individual approach.
For the customer, we offer value and convenience:
We reach out to the customer’s individual needs
We strive to offer genuine savings and low prices
We interact with the customer, taking the time to answer their questions in a friendly and professional manner
For our clients, we take the headache out of target marketing:
We provide dedicated, highly product-trained and enthusiastic Field Representatives via our network of contracted marketing companies
We deliver large-scale, immediate and localised exposure
We deliver results in a time-critical environment
We are remunerated strictly per new net customer acquisition
We assure cost-effective, quality, volume-driven results
For the sales team, we offer unrestricted career opportunities:
We endeavour to offer ongoing, effective and innovative coaching
We make possible achievement-based promotion and career development
We provide an unrivalled support network and resources