Global Board of Directors

Chris Niarchos
Founder and Chairman

Founding The Cobra Group in 1988, Chairman Chris Niarchos injected entrepreneurial prowess into a fledgling business. Through his determination, Chris has established The Cobra Group as the global leader in face-to-face marketing. Chris’s passion for the power of the Human Commercial™ has led him to establish business in more than 20 countries.

At the age of 23, Chris relished the newfound responsibility of running his own business. His innate belief in the ability of people to exceed their own expectations is infectious, and, coupled with incredible leadership, he has successfully built and developed a global network. What Chris has created is a global opportunity that enables people with little or no experience to become successful business people by following a simple but proven system. Chris remains actively involved in the strategic development of The Cobra Group. He continues to push the company to new heights and across new boundaries, so that the opportunities that were available 19 years ago are still attainable today and will be in the future, too.

Mike Blane
Managing Director

Mike Blane joined The Cobra Group during 1990 in Australia; he brought a vibrancy and passion for people to an already growing company. Mike’s strengths as a leader of people and an ability to build teams compounded the growth of the company for the next 6 years throughout Australasia. In 1996 Mike moved to Britain to head up the expansion of The Cobra Group in Europe.

By 1999 Mike became Managing Director of The Cobra Group and now overseas the EMEA region. His aim is to see The Cobra Group expand throughout the whole of Europe as deregulation progresses and ensure the success of the brand in India and the Middle East.


Paul Sanderson
Chief Executive

Paul’s responsibilities include key client relationship management, tactical and strategic planning, management and financial reporting, the set up and implementation of new campaigns (and development across countries), all operational areas, business innovation and business improvement initiatives. In essence, he is responsible for the effective day to day running of The Cobra Group.

With over 10 years’ experience in senior management, working for major blue chip organisations, Paul has experience and expertise across a number of areas, which include operations, technology, business improvement, client relationship management, planning and all other aspects of general business management.

Richard Davison
Global Chief Financial Officer

Another key member of the Global Board of Directors, Richard has been an integral part of The Cobra Group’s global strategic financial planning since 1999.

His responsibilities include international tax planning, business economics and tax and legal issues generally; as Cobra’s key representative he is also heavily involved in associated business boards such as the Credit Guarantee Corporation (Ireland) and TecProtec (Malaysia).