Energy Case Study

Over the past decade, our energy customer acquisition programmes have been the driving force behind our success in markets where the supply of gas and electricity has undergone deregulation. In such markets, we have often been at the forefront of our energy clients’ brand awareness and customer acquisition campaigns.

In the UK alone, we have assisted one of our clients in their journey from small, start-up provider to national energy company - now they are one of the UK’s largest providers. In just over 7 years, we have acquired over 3.5 million new customers on their behalf, making The Cobra Group the largest and most successful acquisition channel in the history of this client. Our efforts have seen us engage with over 40 million people in the UK through our Human Commercialä, illustrating to them the benefits of switching their energy supply to our client.

The programme has also been of benefit to us in many ways. Throughout the years, it has helped to fuel our incredible growth in the UK. We look forward to the next decade of innovation and success, working closely with our valued energy partners.