Cobra Group Australia

Australia, the founding country of The Cobra Group, has played an integral role in shaping the principles and development of the entire organisation.

Our unique structure, large distribution network and application of the Human Commercial™ have made The Cobra Group the number one client acquisition company in Australia.

Our Human Commercial™ has been developed and adapted to assist both the Client and the Customer. Whether it be through customer acquisition, market analysis or increasing brand awareness, The Cobra Group strives to achieve a win-win outcome for all involved. The application of our Human Commercial™ approach by product-trained sales teams has delivered enviable results for every one of our clients – locally, regionally and nationally.

After pioneering our direct sales method within the telecommunications industry in 1994, here in Australia we now deal with a range of industries and organisations, which include energy, finance and banking, sport and entertainment, humanitarian charities, and digital media.

Any industry or prospective client that is looking to increase its own market share or sales volumes through outsourcing can make full use of The Cobra Group’s expertise and have its own programme designed with each of its specific requirements in mind.

As The Cobra Group continues to develop and innovate, so do our efforts toward the generation of new and exciting partnerships.